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Carey Brand

William Carey University's alumni, students, faculty, and staff all contribute to the reputation and brand of the university. William Carey University's name, logo, seal, mascot, and other identity assets have intrinsic, reputational, and marketing value. The following policies and guidelines have been established to protect the brand of the university and to ensure the appropriate use of its identity assets.

Why is visual identity branding important?

The identity standards contained in this publication are intended to provide a foundation for uniform application of the visual elements that make up William Carey University. Consistent use of these elements is necessary to create an accurate picture of Carey. Our guidelines include standards for all media, including publications, advertisements, web-based information and collateral materials - plus templates for you to use in all your communications. Use of the identity standards strengthens all of our communications - both on and off campus.

Why do we need a University Identity Standards Manual?

This manual is intended for both internal and external users. It was created by the William Carey University Office for Advancement, which is charged with the responsibility to develop and maintain standards that promote and protect the Carey brand. Contact the Vice President for Advancement and Church Relations at 601-318-6497 or the Office of External Relations at 601-318-6524 with any questions or requests for information.

University Identity Standards Manual

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Download all the logos and stationery examples.

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Download University Logos

University Primary Wordmark

The primary wordmark is a unique typographic signature that displays the name “William Carey University.”  The secondary wordmark is simply “Carey.”  “William Carey” may be used when combined with a recognized sport or program.  The wordmarks are developed from the Trajan Pro font and may not be altered or recreated in any way.

One Color

The files are store in ZIP archives.

University Shield

 The shield consists of four quadrants surrounding a cross, signifying the centrality of the Christian nature of the university. The shield uses the school colors: red, white and black. In certain circumstances the shield may be produced in black and white. The shield itself is reminiscent of the “shield of faith” and the Crusader shield.  The date 1892 designates the founding date. When appropriate the four quadrants contain the four icons identifying our name sake, William Carey, and his life and contributions, may be removed.

Color
Black and White
One Color

The files are store in ZIP archives.

University Seal

When combined with scrolls, the circle surrounding the shield and the scrolls may only appear in black and white. When not combined with scrolls at the bottom, the circle may appear in black and white or red and white.  The four icons may not be removed from the shield in the seal.

Color
Black and White
One Color

The files are store in ZIP archives.

University Signature

The university signature consists of the façade of Tatum Court and the name “William Carey University.”  Tatum Court was built in 1914 and named after its major benefactor W. S. F. Tatum, who gave the property for the Hattiesburg campus. Tatum Court serves as the administrative building for the university.

Color
Black and White
One Color

The files are store in ZIP archives.

Download Department Logos

To maintain brand consistency, position all school, department, and office names as shown with the university name and logo.  The names of university offices, departments, and schools are listed in conjunction with the primary logo, university seal, or signature. The crusader image is reserved for athletic use only.  The crusader image is not to be used by any non-athletic department or office for stationery or business cards. The name of the university office, department, or school may appear in vertical or horizontal alignment.  

Only the College of Osteopathic Medicine and the School of Nursing may use distinct logos.

General Departments Wordmarks and Logos

Department Wordmark with Primary Logo
Department Wordmark with Seal Logo
Department Wordmark with Signature Logo

School of Nursing

Color
Black and White
One Color

College of Osteopathic Medicine

Color
Black and White
One Color

The files are store in ZIP archives.

Download Athletic Logos

The two approved athletic images are the crusader with the shield and the shield alone. The shield is the primary athletic logo.  It is reminiscent of both the crusader mascot and the shield used in the university crest. The shield connects both the athletic and the academic logos of the university.

Athletic Shield

Color
Black and White
One Color

Athletic Shield Individual Sport Logos

Color
Black and White
One Color

Athletic Crusader

Color
Black and White
One Color

Athletic Crusader Individual Sport Logos

Color
Black and White
One Color

Download Stationary Items Templates

Business Card

Horizontal
Vertical

Letterhead

Letterhead
Personal Letterhead

Other Stationery Items

Envelopes
Anouncement Cards
Informal Note
Note Cards
Compliment Slips