Carey Branding

William Carey University's alumni, students, faculty, and staff all contribute to the reputation and brand of the university. William Carey University's name, logo, seal, mascot, and other identity assets have intrinsic, reputational, and marketing value. The following policies and guidelines have been established to protect the brand of the university and to ensure the appropriate use of its identity assets.

Why is visual identity branding important?

The identity standards contained in this publication are intended to provide a foundation for uniform application of the visual elements that make up William Carey University. Consistent use of these elements is necessary to create an accurate picture of Carey. Our guidelines include standards for all media, including publications, advertisements, web-based information and collateral materials - plus templates for you to use in all your communications. Use of the identity standards strengthens all of our communications - both on and off campus.

Why do we need a University Identity Standards Manual?

This manual is intended for both internal and external users. It was created by the William Carey University Office of the the Executive Vice President, which is charged with the responsibility to develop and maintain standards that promote and protect the Carey brand. 

Helpful Resources

• University Identity Standards Manual (Style Guide)
• Downloadable University Logos (email mediarelations@wmcarey.edu for access)
• Athletics Idendity Standards Manual (Style Guide)
• Downloadable Atheltic Logos (email mediarelations@wmcarey.edu for access)